This Privacy Policy describes how M-XR Limited ("M-XR," "we," "us," or "our") collects, uses, and shares personal information of visitors and users of our website, accessible from [m-xr.com] (the "Website"). We are committed to protecting your privacy and ensuring compliance with the General Data Protection Regulation (GDPR) and the UK Data Protection Act 2018. 

1. Data Controller 

M-XR Limited is the data controller responsible for the processing of your personal data collected through the Website. Our registered address is 159 High Street, Barnet, England, EN5 5SU.

2. Contact Information for Data Protection Inquiries

If you have any questions, concerns, or requests regarding this Privacy Policy or your personal data, please contact us at:

 Email: support@m-xr.com

3. Information We Collect

We may collect and process the following types of personal information:

Information You Provide Directly:

• Contact Information: When you contact us through the Website (e.g., via contact forms), we may collect your name, email address, phone number, and any other information you choose to provide.
• Account Information: If you create an account on our Website (if applicable), we may collect your username, password, and other profile details.
• Communications: Records of your correspondence with us.
• Marketing Preferences: Information about your preferences for receiving marketing communications from us.
•  Other Information: Any other information you voluntarily submit to us.

Information Collected Automatically:

• Log Files: As is standard practice, our web server automatically logs certain information when you access the Website. This may include your IP address, browser type, internet service provider (ISP), referring/exit pages, operating system, date/time stamp, and clickstream data. This information is generally used for analysing trends, administering the site, tracking user movement, and gathering broad demographic information.
• Cookies and Similar Technologies: We use cookies and similar tracking technologies (e.g., web beacons, pixels) to collect information about your browsing activities on our Website. This may include your device information, browsing history, and usage patterns. We use this information to enhance your user experience, personalize content, analyse website traffic, and for marketing purposes (with your consent where required). You can manage your cookie preferences through your browser settings.

4. Legal Basis for Processing Personal Data

We will only process your personal data when we have a lawful basis for doing so. These bases may include:

Consent: Where you have given us explicit consent to process your personal data for a specific purpose (e.g., for marketing communications). You have the right to withdraw your consent at any time.

Contractual Necessity: Where processing is necessary for the performance of a contract with you or to take steps at your request prior to entering into a contract.

Legitimate Interests: Where processing is necessary for our legitimate interests or the legitimate interests of a third party, provided that your interests and fundamental rights do not override those interests. Our legitimate interests may include:

•     Operating and improving our Website.
•     Responding to your inquiries and providing customer support.
•     Analysing Website usage and trends.
•     Preventing fraud and ensuring website security.
• Marketing our products and services (where we have a legitimate interest to do so, or with your consent where required by law).

Legal Obligation: Where processing is necessary for compliance with a legal obligation to which we are subject.

5. How We Use Your Information

We may use your personal information for various purposes, including:

• To provide and maintain our Website.
• To respond to your inquiries and provide customer support.
• To personalize your experience on our Website.
• To send you important notices and updates.
• To send you marketing communications (where you have opted in or where we have a legitimate interest to do so).
• To analyze Website usage and trends to improve our Website and services.
• To monitor the security and integrity of our Website.
• To comply with legal obligations.
• For other purposes that we may notify you of from time to time.

6. Sharing Your Personal Information

We may share your personal information with the following categories of recipients:

Service Providers: We may engage third-party service providers to assist us in operating our Website, conducting our business, or providing services to you (e.g., website hosting, data analytics, email marketing). These service providers will have access to your personal data only to the extent necessary to perform their services and are contractually obligated to protect your data.

Business Transfers: In the event of a merger, acquisition, or sale of all or a portion of our assets, your personal information may be transferred to the acquiring entity. We will provide notice if your personal information becomes subject to a different privacy policy as a result of such a transaction.

Legal Requirements: We may disclose your personal information if required to do so by law or in response to valid requests by public authorities (e.g., law enforcement agencies, regulatory bodies).

Affiliates: We may share your information with our affiliates, in which case we will require those affiliates to honour this Privacy Policy.

With Your Consent: We may share your personal information with third parties when we have your explicit consent to do so.

7. International Data Transfers

Your personal information may be transferred to and processed in countries outside of the UK and the European Economic Area (EEA) that may have different data protection laws than your country of residence. Where we transfer your personal data outside of the UK and EEA, we will ensure that appropriate safeguards are in place to protect your personal data in accordance with applicable data protection laws. These safeguards may include the use of Standard Contractual Clauses approved by the relevant authorities.

8. Data Retention

We will retain your personal information only for as long as is necessary for the purposes set out in this Privacy Policy, or as required by law. The retention period will depend on the specific purposes for which the data was collected and the nature of the personal data. For example, we may retain your contact information for as long as necessary to respond to your inquiries, and we may retain transaction records for a longer period to comply with legal and regulatory requirements.

9. Your Data Protection Rights

Under the GDPR and the Data Protection Act 2018, you have certain rights regarding your personal data, including:

The Right to Access: You have the right to request access to the personal data we hold about you and to receive a copy of that data.

The Right to Rectification: You have the right to request that we correct any inaccurate or incomplete personal data we hold about you.

The Right to Erasure ("Right to be Forgotten"): In certain circumstances, you have the right to request that we erase your personal data.

The Right to Restriction of Processing: In certain circumstances, you have the right to request that we restrict the processing of your personal data.

The Right to Data Portability: You have the right to receive your personal data in a structured, commonly used, and machine-readable format and to transmit that data to another controller.

The Right to Object: You have the right to object to the processing of your personal data in certain circumstances, including for direct marketing purposes.

Rights in relation to automated decision making and profiling: You have the right not to be subject to a decision based solely on automated processing, including profiling, which produces legal effects concerning you or similarly significantly affects you.

The Right to Withdraw Consent: If we are processing your personal data based on your consent, you have the right to withdraw your consent at any time.

To exercise any of these rights, please contact us at support@m-xr.com. We will respond to your request in accordance with applicable data protection laws. You also have the right to lodge a complaint with the Information Commissioner's Office (ICO), the UK supervisory authority for data protection issues.

10. Third-Party Privacy Policies

Our Website may contain links to other websites that are not operated by us. Please be aware that we have no control over the content and practices of these websites and cannot accept responsibility or liability for their respective privacy policies. We encourage you to review the privacy policies of any third-party websites you visit.

 11. Children's Privacy

 Our Website is not intended for children under the age of 13. We do not knowingly collect personal identifiable information from children under 13. If you are a parent or guardian and believe that your child has provided us with personal information, please contact us immediately at support@m-xr.com, and we will take steps to remove such information from our records.

12. Online Privacy Policy Only

This Privacy Policy applies only to our online activities and is valid for visitors to our Website with regards to the information that they shared and/or we collect on m-xr.com. This policy is not applicable to any information collected offline or via channels other than this Website.

13. Consent

By using our Website, you hereby consent to our Privacy Policy and agree to its terms.

14. Updates to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will post any changes on this page and, where appropriate, notify you by other means (e.g., email). We encourage you to review this Privacy Policy periodically for any updates. The "Last Updated" date at the bottom of this policy will indicate when it was last revised.

Last Updated: 08-05-2025

We use cookies and similar tracking technologies (e.g., web beacons, pixels) to collect information about your browsing activities on our Website. This may include your device information, browsing history, and usage patterns. We use this information to enhance your user experience, personalize content, analyse website traffic, and for marketing purposes (with your consent where required). You can manage your cookie preferences through your browser settings.